Appointed Chief Brand Officer
At Rosewood Hotel Group in Hong Kong, Hong Kong (SAR)
Previously, Joanna was chief brand officer for Lane Crawford, a luxury multi-brand retailer, and brings more than 23 years' luxury experience to her new position. She played a key role in building the Lane Crawford brand across marketing and communications channels, launching six stores in Hong Kong and Greater China and being a strategic lead in creating China's first omni-channel luxury fashion destination. Whilst pioneering memorable campaigns, she led Lane Crawford's product direction and organized events and customer experiences on and offline. Joanna was also instrumental in establishing strategic partnerships with some of the best design talent from around the world. Lane Crawford is recognized for its success in introducing international luxury designer brands across lifestyle categories. This includes exciting collaborations with Gucci, Loewe, Stella McCartney, Burberry, Rimowa, Charlotte Tilbury and Tom Dixon among others.