Industry Update
Appointment 3 August 2020

Ari Foo

Appointed Sales Director
At Crown Group in Sydney , Australia

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 Ari Foo

Leading innovative hotel division of global real estate developer Crown Group Australia, SKYE Suites, has taken the next step to cement their position within the luxury hotel market, announcing Mr Ari Foo as Sales Director of SKYE Suites. Foo will lead all hotel-based sales activities and will be responsible for developing sales strategies and operations for the SKYE Suites' portfolio of luxury boutique hotels including SKYE Suites Sydney, SKYE Suites Parramatta and SKYE Suites Green Square.

Mr Foo's extensive 25-year career within the property and hotel sector extends across high profile sales, strategy and operational roles. Like SKYE Suites continually strives to reach new heights creating vertical villas in the sky and destinations in the clouds, Ari Foo will elevate the SKYE Suites team and add a high calibre of worldly experience and superior guest service that will continue accelerating SKYE Suites into an exciting new phase of growth.

Prior to joining SKYE Suites, Mr Foo was Director of Global Sales at Hyatt Sales Force for five years managing a $USD30M portfolio and was awarded Top Producer - Global Account Teams. Prior to this he spent 10 years with Grand Hyatt Melbourne where he was the recipient of the prestigious Hyatt Masters award for three consecutive years in recognition for his account management and business development of key corporate for the property. This award represented the top 5% of Hyatt Sales staff globally and is a proud career milestone for Mr Foo.

Whilst the hospitality and travel industry are currently facing new and unique market challenges, Ari Foo has the experience, relationships and ambition to take charge of the new role. Foo explains, "I'm thrilled to take on the new role of Sydney Sales Director at SKYE Suites at a time when the hotel and travel sector is going through one of the most difficult times in its history.

Joining the SKYE Suites team was an obvious next step for Mr Foo who has worked with some of the most well-known names in the industry.

While still in the first few weeks of the role, Ari Foo has launched straight in with goals to continue boosting brand exposure, launch into new market segments and create a sales and marketing team that is aligned with the core values of SKYE Suites. Currently he is enjoying the daily opportunities and hands on experience of working across all hotel sales and marketing aspects that you don't always get with larger brands.

Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments. The company was co-founded by architect Mr.
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