John Lancaster

John Lancaster moves into the newly created position of regional vice president, emerging markets, franchise development and owner relationships. In this role, he will lead Choice's efforts to extend the opportunity of hotel ownership to underrepresented populations through the company's one-of-a-kind emerging markets franchise development program. The company awarded — and financially supported — 34 franchise agreements with minority and veteran entrepreneurs through this program last year. Lancaster will also lead the company's reinstitution of an owners' council specifically intended to represent and provide continued support and advocacy for these unrepresented hoteliers. Lancaster has held various roles at Choice since 2011, including most recently as regional vice president of franchise development, as well as director of global sales sourcing and solutions and director of franchise development for the mid-Atlantic, New England and emerging markets.