Industry Update
Appointment25 August 2020

Lorrianne Mesina

Appointed Director of Leisure Sales
At Viceroy Los Cabos in San José Del Cabo, Mexico

Lorrianne Mesina

Mesina joins Viceroy Los Cabos with an impressive travel and sales background, previously serving as Regional Director of Sales & Business Development for Inspirato, a Coastline Travel Advisors Affiliate. There, she led the new Sales and Acquisitions team for hospitality products for member vacation inventory in the United States, Caribbean, Mexican, Latin American and European markets and increased travel services revenue by more than 200% year over year. Prior to that, Mesina oversaw sales for multiple high-end hotels and hospitality brands throughout the US and Latin America, where she regularly developed and executed innovative sales strategies to exceed sales goals and support overall revenue growth. From Mukul, Auberge Resorts Collection in Nicaragua, to Mandarin Oriental in Las Vegas, to various Ritz-Carlton properties in Colorado, California and Nevada, Mesina has invaluable experience driving success for high-profile properties around the region.

Viceroy Hotel Group

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty.
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Recent Appointments at Viceroy

Marta Hagan - Director of Sales and Marketing

25 August 2020 — Hagan joins the Viceroy Los Cabos team from Loews Santa Monica Beach Hotel, where she served as Director of Sales and Marketing. There she oversaw, conceptualized and implemented innovative marketing messages and commercial tactics.
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David Katz - Director of Sales and Marketing

12 March 2020 — Born and raised in Chicago, IL, David Katz has strong roots in Chicago's hospitality industry. As a child, he remembers traveling with his family and enjoying their time spent at hotels the most, which is where his interest in the business began.
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Peter Bowling - Regional Managing Director

20 February 2020 — Viceroy Los Cabos - the premier oceanfront resort located in the heart of San José del Cabo - is pleased to announce the appointment of Peter Bowling as Regional Managing Director. A world-renowed hotelier, Bowling brings over 20 years of experience to his new role where he will oversee Viceroy Los Cabos as well as operational guidance for future Viceroy developments in Latin America.
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