Industry Update
Appointment25 August 2020

Marta Hagan

Appointed Director of Sales and Marketing
At Viceroy Los Cabos in San José Del Cabo, Mexico

Marta Hagan

Hagan joins the Viceroy Los Cabos team from Loews Santa Monica Beach Hotel, where she served as Director of Sales and Marketing. There she oversaw, conceptualized and implemented innovative marketing messages and commercial tactics. Continuing on her proven track record, Hagan successfully rebuilt and redeployed the sales team to effectively capitalize on competitive market opportunities. Prior to Loews, Hagan held the role of Director of Sales and Marketing for several other leading Los Angeles-based hotels including, Hotel Figueroa, Hotel Erwin, Shore Hotel, The Standard Hollywood and Hollywood Roosevelt Hotel. During her time at Hotel Figueroa, Hagan played an instrumental role in overseeing the sales and marketing strategy for the property's highly successful rebranding. Further showcasing her versatile skills, Hagan was a primary member of the opening team during her time as Director of Sales and Marketing at Shore Hotel. Here she secured creative and innovative partnerships with local businesses, travel and entertainment markets and, implemented sustainable practices which resulted in a Gold LEED certification for the hotel.

Viceroy Hotel Group

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty.
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Recent Appointments at Viceroy

Kylie Ranger - Director of Sales and Marketing

16 March 2021 — In her new position, Ranger will be responsible for leading all aspects of transient and group sales, creating authentic activations across the hotel's event and food and beverage spaces through partnerships with local businesses, travel and entertainment markets.
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Scott Berger - General Manager

8 March 2021 — Viceroy L'Ermitage Beverly Hills, the 116-room all-suite luxury hotel renowned for its legendary elegance, is pleased to announce the new appointment of Scott Berger as General Manager. With over 14 years of experience, Scott Berger will be joining the Viceroy L'Ermitage Beverly Hills as General Manager.
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Daniel Ben-Efraim - Executive Director of Sales & Marketing

8 March 2021 — Viceroy L'Ermitage Beverly Hills, the 116-room all-suite luxury hotel renowned for its legendary elegance, is pleased to announce the new appointment of Daniel Ben-Efraim as Executive Director of Sales & Marketing.
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