Industry Update
Appointment25 August 2020

Marta Hagan

Appointed Director of Sales and Marketing
At Viceroy Los Cabos in San José Del Cabo, Mexico

Marta Hagan

Hagan joins the Viceroy Los Cabos team from Loews Santa Monica Beach Hotel, where she served as Director of Sales and Marketing. There she oversaw, conceptualized and implemented innovative marketing messages and commercial tactics. Continuing on her proven track record, Hagan successfully rebuilt and redeployed the sales team to effectively capitalize on competitive market opportunities. Prior to Loews, Hagan held the role of Director of Sales and Marketing for several other leading Los Angeles-based hotels including, Hotel Figueroa, Hotel Erwin, Shore Hotel, The Standard Hollywood and Hollywood Roosevelt Hotel. During her time at Hotel Figueroa, Hagan played an instrumental role in overseeing the sales and marketing strategy for the property's highly successful rebranding. Further showcasing her versatile skills, Hagan was a primary member of the opening team during her time as Director of Sales and Marketing at Shore Hotel. Here she secured creative and innovative partnerships with local businesses, travel and entertainment markets and, implemented sustainable practices which resulted in a Gold LEED certification for the hotel.

Viceroy Hotel Group

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty.
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Recent Appointments at Viceroy

Lorrianne Mesina - Director of Leisure Sales

25 August 2020 — Mesina joins Viceroy Los Cabos with an impressive travel and sales background, previously serving as Regional Director of Sales & Business Development for Inspirato, a Coastline Travel Advisors Affiliate.
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David Katz - Director of Sales and Marketing

12 March 2020 — Born and raised in Chicago, IL, David Katz has strong roots in Chicago's hospitality industry. As a child, he remembers traveling with his family and enjoying their time spent at hotels the most, which is where his interest in the business began.
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Peter Bowling - Regional Managing Director

20 February 2020 — Viceroy Los Cabos - the premier oceanfront resort located in the heart of San José del Cabo - is pleased to announce the appointment of Peter Bowling as Regional Managing Director. A world-renowed hotelier, Bowling brings over 20 years of experience to his new role where he will oversee Viceroy Los Cabos as well as operational guidance for future Viceroy developments in Latin America.
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