Industry Update
Appointment16 October 2020

Simon Betty

Appointed Chief Executive Officer
At Adina Europe in Berlin, Germany

Simon Betty

Following a global search, TFE (Toga Far East) Hotels has announced the appointment of Simon Betty to the newly created position of Chief Executive Officer, Adina Europe.

The appointment comes as the Australian-owned Adina Hotels brand continues its European expansion with eight new hotel openings already confirmed for the next three years. These include openings in new markets: Vienna in Austria and Geneva in Switzerland the first time. TFE Hotels Chief Executive Officer, Antony Ritch, said TFE had significant growth ambitions for Adina Hotels, with plans for more than 50 hotels across Europe, including new markets and new countries. Simon Betty is currently Managing Director of City Quarters and Developments for UK-based commercial property developer, Hammerson - brought extensive experience in property development, expertise in large investment financial restructuring, and solid relationships across the investment and finance sectors to the table. As the Adina Europe Leadership Team, Matthias Niemeyer would continue to spearhead growth as the Director of Development, Europe and Georgios Ganitis would continue to oversee the European hotel operations as Director of Operations - Europe, both reporting to Betty, and working alongside himself and Sydney-based Group Chief Operating Officer, Chris Sedgwick. TFE (Toga Far East) Hotels Chairman, Allan Vidor, echoed Ritch’s sentiments, saying that with the growth opportunities in the pipeline and plans to introduce a new brand into Europe, the Board and TFE Hotels’ CEO Antony Ritch had sought a Chief Executive Officer for Adina Europe to drive growth, further develop the strong team and guest service culture, and bring together new strategic and entrepreneurial opportunities for the European business. Betty will relocate from Dublin to Berlin and is expected to start his new role in early 2021.

TFE Hotels (Toga Far East Hotels)

A joint venture between Toga Hotels and Far East Hospitality, TFE Hotels (Toga Far East Hotels) is a leading hotel operator across Australia, NZ and Europe. Combining the strength of two international hospitality businesses, TFE Hotels will continue to pursue growth opportunities, with the potential for greater operational efficiencies worldwide.
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