Industry Update
Appointment18 November 2020

Neerav Dudhwala

Appointed Head of the Ascend Hotel Collection brand
At Choice Hotels International, Inc. in Rockville - MD, USA

Neerav Dudhwala

Neerav Dudhwala joins Choice Hotels as the head of the Ascend Hotel Collection brand. In this role, he will help elevate the brand's value proposition and further its leadership position as the first and largest soft brand in the industry. Dudhwala will collaborate with the company's marketing and distribution department to improve top line revenue for owners, as well as the franchise development team to attract new investment to the collection. Dudhwala comes to Choice following 19 years with Wyndham Hotels & Resorts. During his tenure, he held leadership positions in franchise operations and quality, most recently overseeing AmericInn by Wyndham, and worked closely with internal stakeholders and franchisee advisory groups to drive hotel performance and fuel unit growth. Dudhwala attended Pennsylvania State University.

Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of June 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.
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Recent Appointments at Choice

Olivier Macpherson - Regional Finance Director for Choice Hotels Europe

18 November 2020 — Olivier Macpherson has been appointed as regional finance director, Choice Hotels Europe, a position supporting the company's continued investments in the region. In this role, he will lead all financial and administrative functions for Choice's Europe operations, including accounting, financial planning and analysis, tax, and treasury operations.
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Jonathan Mills - Chief Executive Officer for Choice Hotels Europe

18 November 2020 — Jonathan Mills joins Choice Hotels as chief executive officer for Choice Hotels Europe, where he will oversee the company's continued investments in Europe for franchisees and guests. In this position, Mills is responsible for setting the strategic and operational direction for the company in Europe with a goal of driving growth and performance.
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John Lancaster - Regional VP, Emerging Markets, Franchise Development and Owner Relationships

13 August 2020 — John Lancaster moves into the newly created position of regional vice president, emerging markets, franchise development and owner relationships. In this role, he will lead Choice's efforts to extend the opportunity of hotel ownership to underrepresented populations through the company's one-of-a-kind emerging markets franchise development program.
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