Jackson Sim has been appointed Group Director of Marketing at General Hotel Management Ltd.

As social media re-routes the channels on how we consume stories, GHM has appointed Jackson Sim as the group's director of marketing with oversight on digital and branding initiatives.

Jackson worked in a similar capacity for Marriott International and for Singapore's Next Story Group. He spent seven years heading the cluster digital marketing team at the St. Regis, W and JW Marriott in Singapore, and he worked for several years as a feature writer at Cuisine & Wine Asia, a trade publication based in Singapore.

Jackson earned a diploma in culinary arts at Taylor's University in Malaysia, and a master's degree in marketing from the University of Hertfordshire in the UK. He also completed a management development programme in Asian hospitality at Singapore's Nanyang Technological University.