Industry Update
Appointment30 November 2020

Murray L. Aitken

Appointed General Manager
At Hard Rock Hotel® Desaru Coast in Johor, Malaysia

Murray L. Aitken

Hard Rock International appoints Murray L. Aitken as new General Manager of Hard Rock Hotel® Desaru Coast. Boasting 30 years of experience, Murray will be leading and developing a robust team, driving strategies and implementing programs that prioritize guests' health and safety during their stay.In his previous role with Six Senses Hotels Resorts Spas, Murray played an integral role in opening the company's first-ever luxury urban properties in Singapore's vibrant Chinatown. Murray's career also includes running his own hospitality consulting an

Hard Rock International, Inc.

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 76 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls.
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Recent Appointments at Hard Rock

Keith Sheldon - President of Entertainment

25 June 2020 — Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment.
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Keith Sheldon - President of Entertainment

25 June 2020 — Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment.
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Donna Marchese - Regional Director of Global Sales - Americas

21 November 2019 — Hard Rock International proudly announces the appointment of Donna Marchese as Regional Director of Global Sales - Americas. With this role, Marchese is responsible for building awareness for the iconic Hard Rock brand, developing relationships with key group clients and agencies in the Northeast, and ultimately driving business to the entire portfolio.
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