Mike Fulkerson has been appointed Chief Marketing Officer at Canyon Ranch in Fort Worth
Iconic wellness brand Canyon Ranch announces the appointment of Mike Fulkerson as Chief Marketing Officer. Fulkerson brings more than 20 years of experience in hospitality and consumer marketing to his new role enhancing the Canyon Ranch guest experience, leading brand development, and driving customer acquisition and lifecycle management.
Fulkerson comes to Canyon Ranch with extensive brand and marketing leadership experience across industries and geographies. His most recent role was based in Hong Kong where he served as the Asia Pacific Vice President of Marketing for Marriott International. Prior to that, he held the role of Asia Pacific Head of Marketing for Mattel, Inc. Before making the move to Hong Kong, Fulkerson held various brand, marketing and product management roles at the global headquarters for Mattel and Activision in Los Angeles. He graduated with a Bachelor of Science degree from The University of the South and earned an MBA from Vanderbilt University's Owen Graduate School of Management. Fulkerson and his family are looking forward to a return to the United States and living in the Dallas-Fort Worth area, as well as the tradition of beginning his tenure by first experiencing Canyon Ranch as a guest.
