Industry Update
Appointment14 December 2020

Melissa Brown

Appointed Regional Director of Hotel Development
At WorldHotels Collection in North America

Melissa Brown

WorldHotels announced today that Melissa Brown has been appointed as Regional Director of Hotel Development in North America. Brown will oversee development efforts in North America with a focus on WorldHotels' newly launched "Crafted Collection" and the iconic WorldHotels "Luxury Collection".

Brown is joining a seasoned team of experts at WorldHotels, which has grown and expanded its senior leadership team in recent years, welcoming veteran luxury and hospitality experts in Europe, Asia, and North America. Since joining forces with BWH Hotel Group in 2019, WorldHotels has celebrated a number of exciting achievements, including the launch of WorldHotels RewardsSM, the world's 3rd largest hotel loyalty program with over 42 million guests; the launch of WorldHotels Crafted Collection; the introduction of the WorldLuxury Affinity Program; and a strategic partnership with Forbes Travel Guide. Brown will also be looking at small independent hotels groups that want to boost their brand with the domestic and global power of WorldHotels. In conjunction with BWH Hotel Group, WorldHotels offers one of the most comprehensive toolboxes for an independent hotel, resort, or hotel group. Brown is well-positioned to lead WorldHotels and its hoteliers towards further successes in 2021 with her extensive hospitality experience and deep luxury knowledge. Most recently, Brown spearheaded hotel development for Luxe Hotels in North America where she led luxury and lifestyle sales, marketing, brand development and distribution for the brand. Brown has also held positions with Starwood Hotels and Resort' brands W Hotels and St. Regis Hotels, and has worked at properties such as Paramount New York, Park Hyatt, Hotel Nikko, and Trump Hotels. A San Diego State University graduate, Brown is also a member of MPI, GBTA, and HSMAI.

Best Western International, Inc.

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 17 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market.
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