Industry Update
Appointment17 December 2020

Jesper Soerensen

Appointed General Manager
At The Standard, Huruvalhi Maldives in Huruvalhi Island

 Jesper Soerensen

The Standard, Huruvalhi Maldives, the brand's newest resort, today announced the appointment of Jesper Soerensen to general manager for the property. A Danish national fluent in English, Danish, and German, Soerensen boasts more than 20 years of experience in the hospitality industry and has worked at properties around the world, from England, Singapore, and the U.S. to Qatar. Soerensen's extensive branding, leadership, and marketing skills will be welcome assets as he oversees every aspect of the resort's daily operation and leads team members across multiple departments.

Soerensen comes to The Standard, Huruvalhi Maldives from his role as general manager at the Six Senses Hotels and Resorts in Singapore, where he was a task force leader for the opening, branding, and management of their two five-star wellness properties, Duxton and Maxwell. He enhanced the resorts' identities and drove awareness and consumer demand with strategic branding campaigns, in addition to hiring, training, and managing a staff of 175.

Prior to that role, Soerensen was promoted from hotel manager to general manager at the Shore Club beachside resort under the Morgans Hotel Group in Miami Beach. He generated the property's highest annual revenue target during his time there and oversaw its retail space, spa, three restaurants, nightclub, bars, pool, and beach. His numerous responsibilities also included managing the property's entertainment, accounting, security operations, corporate training programs, and human resources functions.

Before moving to Miami, Soerensen served as the director of rooms for St Martins Lane, a Morgans Hotel Group property in London. He was proactively recruited as front office manager and quickly promoted to be responsible for the performance of the room division. Soerensen also controlled the hotel's multi-million-dollar budget and further developed his experience with guest services, engineering, reservations, retail, and the spa.

Standard International

Created in 1999, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With now 6 hotels in New York, Los Angeles, Miami, and now London, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is to defy conventions, up the aesthetic stakes, and deliver an experience that can only be had at The Standard.
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