Industry Update
Appointment 4 January 2021

Samir Avashti

Appointed Cluster Commercial Director
At 4 Hilton branded hotels in Dubai, United Arab Emirates

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Samir Avashti

Hilton has appointed Samir Avasthi as cluster commercial director for Hampton by Hilton, Canopy by Hilton, Curio Collection (all in the Al Seef area) and DoubleTree by Hilton in Business Bay.

He brings 16 years of experience in hotel sales, revenue, marketing and operational leadership experience to the role. He arrived in the UAE in September 2020, following spells leading Hilton's International sales office in India until 2015 and general manager at DoubleTree by Hilton Gurgaon, where he oversaw the tripling of revenue. Hilton says Avasthi was chosen to lead the commercial affairs of Al Seef Hilton cluster along with the Business Bay hotel for his versatile and skilled sales and marketing background and experience in developing, strategising and improving sales for hotels.


Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history.
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