At Reed Exhibitions UK in London, United Kingdom
Dycheva-Smirnova joined Reed Exhibitions as Deputy General Manager of Reed Exhibitions Russia in 2008 and became CEO of Reed Exhibitions Russia in 2017. In 2019, she was named CEO of Reed Exhibitions Turkey and Reed Exhibitions Middle East.
Dominic Feltham, Reed Exhibitions President of Europe, Middle East & Africa commenting on the appointment, said, "I am delighted that Anna has accepted the challenge and I'm looking forward to working alongside her in this new chapter for Reed Exhibitions. Her international expertise, deep events experience and understanding of our high performance culture will be crucial to us as we rebuild our UK business and thrive well into the future."
Dycheva-Smirnova said, "I am delighted to be joining such a passionate and knowledgeable team in the UK. In 2020, our industry underwent a tremendous shock right around the world. My first job will be to support our teams in the UK and rebuild our business - integrating our digital expertise into our future events - delivering compelling value for our customers and driving our company back to growth. I cannot wait to get started."