Industry Update
Appointment 5 January 2021

Anna Dycheva-Smirnova

Appointed CEO
At Reed Exhibitions UK in London, United Kingdom

Anna Dycheva-Smirnova

Reed Exhibitions announce that Anna Dycheva-Smirnova has been appointed CEO, Reed Exhibitions UK, in addition to her role as CEO of Russia, Turkey and the Middle East, effective from 1 January 2021.

Dycheva-Smirnova joined Reed Exhibitions as Deputy General Manager of Reed Exhibitions Russia in 2008 and became CEO of Reed Exhibitions Russia in 2017. In 2019, she was named CEO of Reed Exhibitions Turkey and Reed Exhibitions Middle East.

Dominic Feltham, Reed Exhibitions President of Europe, Middle East & Africa commenting on the appointment, said, "I am delighted that Anna has accepted the challenge and I'm looking forward to working alongside her in this new chapter for Reed Exhibitions. Her international expertise, deep events experience and understanding of our high performance culture will be crucial to us as we rebuild our UK business and thrive well into the future."

Dycheva-Smirnova said, "I am delighted to be joining such a passionate and knowledgeable team in the UK. In 2020, our industry underwent a tremendous shock right around the world. My first job will be to support our teams in the UK and rebuild our business - integrating our digital expertise into our future events - delivering compelling value for our customers and driving our company back to growth. I cannot wait to get started."

Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in 30 countries, attracting more than 7m participants.
more information
Recent Appointments at Reed

Kerry Prince - ibtm Portfolio Director

12 December 2016 — ibtm events, part of leading global exhibition organiser Reed Travel Exhibitions, has announced that it has appointed Kerry Prince as Portfolio Director following the departure of Sallie Coventry. Kerry has over 20 years’ experience in the corporate event industry, having worked on conferences, summits and tradeshows around the globe, and joins from within the Reed Exhibitions B2B portfolio, where most recently she held the role of Portfolio Director for InfoSecurity Group.
read more

Nick Pilbeam - Divisional director

26 January 2015 — Pilbeam replaces Richard Mortimore, who was promoted to chief executive of Reed Exhibitions UK in 2014. In his new position, Pilbeam, boasting extensive growth strategy knowledge and industry insight, will head up the travel division of the event organiser, Reed Exhibitions.
read more

Eduard Pöllitzer - Exhibition manager of hotel, tourism and leisure trade shows in Europe

16 September 2013 — Pöllitzer will be managing the Alles für den Gast Herbst Salzburg exhibition in November, which attracts around 46,000 visitors a year and focuses on companies involved in the hotel and restaurant sectors.
read more