Industry Update
Appointment 3 February 2021

Sabrina Guerrero

Appointed Director of Sales & Marketing
At The Plaza Hotel Pioneer Park in El Paso - TX, USA

Sabrina Guerrero

The newly opened Plaza Hotel Pioneer Park, managed by Hersha Hospitality Management (HHM), announced that Sabrina Guerrero has been named Director of Sales and Marketing of the iconic El Paso hotel.

In her new role, Ms. Guerrero will be an integral leader to the sales and marketing team, focusing on driving revenue and profitability through strategic resource implementation, as well as strengthening trusted guest relationships.

With over 20 years of experience in the hospitality industry, Ms. Guerrero's extensive strategic marketing experience, business plan development and sales implementation are positioned to further set apart The Plaza Hotel Pioneer Park with its unique history, luxury rooms and stand-out food & beverage programs. She began her career in the hospitality industry in 2000 at Hyatt Regency Los Angeles and has developed through operational and managerial positions at Hyatt Hotels and Resorts in the California and Arizona areas. Prior to joining The Plaza Hotel Pioneer Park, she served as director of sales, marketing, and events for Royal Palms Resort and Spa in Phoenix, Arizona.

Hersha Hospitality Management (HHM)

HHM, also known as Hersha Hospitality Management, operates 89 managed or asset managed hotels ranging from luxury and full service hotels to select and limited service hotels from coast to coast. HHM provides turnkey hotel management, asset management and receivership for properties with leading brand affiliations through Marriott, Hilton, Hyatt, Starwood, and Intercontinental Hotel Group.
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Recent Appointments at Hersha Hospitality Management (HHM)

Andrés Padilla - Executive Chef

10 December 2019 — Hersha Hospitality Management (HHM) announced Andrés Padilla has been named executive chef of The Plaza Hotel Pioneer Park. Chef Padilla will oversee all food and beverage experiences for the 130-room property, including two restaurants & bars, in-room dining and private events.
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Marina Aslanidou - General Manager

22 March 2019 — The Whitney, a new luxury boutique hotel slated to open spring 2019 in Boston's Beacon Hill neighborhood, recently announced the appointment of Marina Aslanidou as the property's general manager. With over 10 years of experience as a hospitality management professional, Marina will oversee the hotel's daily operations upon its opening this spring, helping to establish The Whitney Hotel as a coveted destination for both leisure travelers and Boston locals.
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Ryan Lasner - Area Group Sales Manager

8 December 2016 — Please Welcome to Miami Beach, New Area Group Sales Manager Ryan Lasner. Ryan will be covering numerous Hersha Hospitality hotels such as Marriott's Courtyard Cadillac, Boutique Hotels: Winter Haven and Blue Moon, and the beautiful Parrot Key Resort in Key West.
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