Industry Update
Appointment17 February 2021

Staci Olney

Named among Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization
At HSMAI in McLean - VA, USA

Staci Olney

The HSMAI Americas Board of Directors has selected Staci Olney, Red Roof®'sVice President of National Sales, as one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization. Being named to the Top 25 is an honor given to leaders of the hospitality, travel, and tourism industries for measured accomplishments during the past year. The list gives distinction to outstanding leaders and performers who are admired by their colleagues and the industry.

As the coronavirus pandemic unfolded, Staci led the Red Roof Sales team while also leading the Red Roof Sales COVID-19 Task Force. With intimate connections to the first responder community (her husband is a firefighter, she has nurses in her family), Staci was instrumental in spearheading Red Roof's Room in Your Heart Opening Doors to First Responders campaign. Her personal knowledge of the unique challenges COVID-19 presented to first responders helped Red Roof craft its support program for these frontline heroes and take quick action.

The First Responders campaign provided free and deeply discounted rooms to first responders on the front lines of this pandemic. Since the beginning of the campaign, almost 200 properties nationwide have offered free rooms to first responders, and over 3,500 discounted room nights have been booked by dedicated nurses, doctors, firefighters, police and emergency medical providers. The Task Force was also responsible for the re-negotiation of contracts which led to properties becoming temporary housing options for homeless communities.

With over 20 years of industry experience including 13 years with Red Roof. Olney leads the National Sales Team, responsible for helping Red Roof achieve its annual revenue goals. With her primary focus on revenue, Olney's responsibilities include strategic planning of all vertical markets such as B2B, Government, International, and Group segments, engagement with the franchise community, developing and executing sales training for franchise properties, and maintaining relationships with top customers.

As a Top 25 Most Extraordinary Minds recipient, Olney will be recognized in many ways this year, including at a celebratory Adrian Awards virtual program on March 16th and at a VIP reception September 28th in Dallas in conjunction with the Marketing Strategy and Revenue Optimization Conferences.

Red Roof Inns, Inc.

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy segment serving millions of guests each year.
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