Industry Update
Appointment23 February 2021

Melissa Gan

Appointed Chief Commercial Officer APAC
At Worldhotels in Perth, Australia

 Melissa Gan

Melissa Gan, who has been with the company since 2005, will assume increased responsibilities in the newly created role of WorldHotels Chief Commercial Officer APAC.

Best Western International, Inc.

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 17 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market.
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Recent Appointments at Best Western

Jay Hubbs - Vice President of Advertising, Marketing, Innovation and Analytics

9 April 2021 — Best Western® Hotels & Resorts today announced that Jay Hubbs has been appointed Vice President of Advertising, Marketing, Innovation and Analytics. In the newly created role, Hubbs will leverage his extensive experience to lead the brand's digital advertising, media buying and co-op marketing efforts.
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Erwann Mahe - Managing Director - Asia

2 April 2021 — Best Western Hotels & Resorts today announced that Erwann Mahe has been appointed Managing Director - Asia. His extensive industry knowledge and experience make Mahe the ideal candidate to drive Best Western Hotels & Resorts' future growth in the Asia Pacific (APAC) region.
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Olivier Berrivin - Managing Director of WorldHotels Asia Pacific (APAC)

23 February 2021 — WorldHotels announced today that Olivier Berrivin has been appointed Managing Director of WorldHotels Asia Pacific (APAC). Berrivin has decades of experience in the hospitality industry and is a 4th generation hotelier who grew up in his family's hotel business that included four properties.
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