Appointed Director of Sales and Marketing
At AC Hotel Fort Lauderdale Sawgrass Mills/Sunrise - FL, USA
Christine Caraccia will oversee the launch of the eight-story, 174-room hotel when it opens in March 2021. The hotel is located just steps from the iconic Sawgrass Mills Mall shopping center, one of the largest outlet and value retail shopping destinations in the US.
With more than 15 years of hospitality experience, Christine Caraccia is responsible for hotel sales revenue including guest rooms, meeting space and banquets; developing and implementing marketing programs; overseeing the sales team; and ensuring top-notch client service. A Los Angeles native, she moved to South Florida in 2015. Preceding her current role, Caraccia was the director of national accounts for Fontainebleau Miami Beach for nearly three years. Her past engagements include group account manager at W Fort Lauderdale, senior sales manager at Hyatt Regency Century Plaza and group sales manager at W South Beach. She also served as senior sales executive at Renaissance Hollywood Hotel & Spa in California, where she started her career. A graduate of California State University Northridge, she earned a bachelor's degree in Business Administration and Management and a minor in Marketing and is fluent in Armenian.