Industry Update
Appointment 8 March 2021

Daniel Ben-Efraim

Appointed Executive Director of Sales & Marketing
At Viceroy L'Ermitage Beverly Hills - CA, USA

Daniel Ben-Efraim

Viceroy L'Ermitage Beverly Hills, the 116-room all-suite luxury hotel renowned for its legendary elegance, is pleased to announce the new appointment of Daniel Ben-Efraim as Executive Director of Sales & Marketing.

Daniel Ben-Efraim joins the Viceroy L'Ermitage Beverly Hills as Executive Director of Sales & Marketing with two decades of experience under his belt. Ben-Efraim was previously at 1 Hotels as the Area Director of Sales and Marketing. During his time at 1 Hotels, he led the launch of their first West Coast operation, the 1 Hotel West Hollywood, and specialized in creating targeted strategies with a focus on brand development and repositioning of assets within competitive markets. Additionally, he has previously lead the sales and marketing efforts at Shutters on the Beach, Hotel Casa Del Mar, the Loews Regency New York, and The London NYC.

As the Executive Director of Sales & Marketing, Ben-Efraim will oversee all sales and marketing strategic planning and execution, identifying of key growth opportunities and further develop the sales and financial goals for the property.

Viceroy Hotel Group

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty.
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Recent Appointments at Viceroy

Kylie Ranger - Director of Sales and Marketing

16 March 2021 — In her new position, Ranger will be responsible for leading all aspects of transient and group sales, creating authentic activations across the hotel's event and food and beverage spaces through partnerships with local businesses, travel and entertainment markets.
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Scott Berger - General Manager

8 March 2021 — Viceroy L'Ermitage Beverly Hills, the 116-room all-suite luxury hotel renowned for its legendary elegance, is pleased to announce the new appointment of Scott Berger as General Manager. With over 14 years of experience, Scott Berger will be joining the Viceroy L'Ermitage Beverly Hills as General Manager.
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Marta Hagan - Director of Sales and Marketing

25 August 2020 — Hagan joins the Viceroy Los Cabos team from Loews Santa Monica Beach Hotel, where she served as Director of Sales and Marketing. There she oversaw, conceptualized and implemented innovative marketing messages and commercial tactics.
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