Appointed Executive Director of Sales & Marketing
At Viceroy L'Ermitage Beverly Hills - CA, USA
Daniel Ben-Efraim joins the Viceroy L'Ermitage Beverly Hills as Executive Director of Sales & Marketing with two decades of experience under his belt. Ben-Efraim was previously at 1 Hotels as the Area Director of Sales and Marketing. During his time at 1 Hotels, he led the launch of their first West Coast operation, the 1 Hotel West Hollywood, and specialized in creating targeted strategies with a focus on brand development and repositioning of assets within competitive markets. Additionally, he has previously lead the sales and marketing efforts at Shutters on the Beach, Hotel Casa Del Mar, the Loews Regency New York, and The London NYC.
As the Executive Director of Sales & Marketing, Ben-Efraim will oversee all sales and marketing strategic planning and execution, identifying of key growth opportunities and further develop the sales and financial goals for the property.