Keith Pierce

Sonesta announced that 35-year hotel industry veteran Keith Pierce is joining Sonesta as Executive Vice President, President of Franchise & Development effective March 18, 2021.

Carlos Flores, President and Chief Executive Officer of Sonesta, made the following statement regarding yesterday's announcement:

In addition, we are also excited to welcome Keith Pierce as the newest member of Sonesta's executive leadership team. I am confident Keith will fulfill his mandate to aggressively grow and mature Sonesta's franchising business. We look forward to sharing more details of Sonesta's plans for our franchise business in the weeks ahead.