Industry Update
Appointment 2 April 2021

Erwann Mahe

Appointed Managing Director - Asia
At BWH Hotel group APAC

Erwann Mahe

Best Western Hotels & Resorts today announced that Erwann Mahe has been appointed Managing Director - Asia. His extensive industry knowledge and experience make Mahe the ideal candidate to drive Best Western Hotels & Resorts' future growth in the Asia Pacific (APAC) region.

Mahe joins the Best Western Hotels & Resorts team with over 23 years of industry knowledge - his prior roles range from managing large-scale Accor hotels to holding executive-level positions, including Chief Operations Officer at Red Planet Hotels and Executive Vice President of Hotel Investment at The Erawan Group. In his new role, Mahe will be responsible for all aspects of operating Best Western Hotels & Resorts in the region and will focus his efforts on supporting hoteliers through the upcoming recovery and expanding the brand's portfolio of hotels throughout APAC. Mahe replaces Olivier Berrivin who previously served in the role. Berrivin remains with the BWH Hotel Group parent company in his new position as Managing Director of WorldHotels APAC.

Mahe joins Best Western Hotels & Resorts at an exciting time for the company as it celebrates 20 years of operation in Asia this year. In just 20 years, the brand has grown to one of the largest hotel chains in Asia with a diverse portfolio of world-class hotels and resorts. Best Western Hotels & Resorts is often recognized for its excellence in the region, having been named the Best Midscale Hotel Chain in the Travel Weekly Asia Readers' Choice Awards for six consecutive years.

Under Mahe's leadership, Best Western Hotels & Resorts will continue its focus on driving superior revenue to its hoteliers, expanding its portfolio of offerings in premier destinations, and providing exceptional travel experiences to its guests.

Best Western International, Inc.

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 17 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market.
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