Industry Update
Appointment 2 April 2021

Erwann Mahe

Appointed Managing Director - Asia
At BWH Hotel group APAC

Erwann Mahe

Best Western Hotels & Resorts today announced that Erwann Mahe has been appointed Managing Director - Asia. His extensive industry knowledge and experience make Mahe the ideal candidate to drive Best Western Hotels & Resorts' future growth in the Asia Pacific (APAC) region.

Mahe joins the Best Western Hotels & Resorts team with over 23 years of industry knowledge - his prior roles range from managing large-scale Accor hotels to holding executive-level positions, including Chief Operations Officer at Red Planet Hotels and Executive Vice President of Hotel Investment at The Erawan Group. In his new role, Mahe will be responsible for all aspects of operating Best Western Hotels & Resorts in the region and will focus his efforts on supporting hoteliers through the upcoming recovery and expanding the brand's portfolio of hotels throughout APAC. Mahe replaces Olivier Berrivin who previously served in the role. Berrivin remains with the BWH Hotel Group parent company in his new position as Managing Director of WorldHotels APAC.

Mahe joins Best Western Hotels & Resorts at an exciting time for the company as it celebrates 20 years of operation in Asia this year. In just 20 years, the brand has grown to one of the largest hotel chains in Asia with a diverse portfolio of world-class hotels and resorts. Best Western Hotels & Resorts is often recognized for its excellence in the region, having been named the Best Midscale Hotel Chain in the Travel Weekly Asia Readers' Choice Awards for six consecutive years.

Under Mahe's leadership, Best Western Hotels & Resorts will continue its focus on driving superior revenue to its hoteliers, expanding its portfolio of offerings in premier destinations, and providing exceptional travel experiences to its guests.

BWH Hotel Group®

BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network boasts approximately 4,700 hotels in over 100 countries and territories worldwide*.
more information
Recent Appointments at BWH Hotel Group®

Larry M. Cuculic - President and Chief Executive Officer (CEO)

8 October 2021 — BWH Hotel Group announced today that Lawrence (Larry) M. Cuculic has been appointed President and Chief Executive Officer by the company's Board of Directors. Cuculic has been serving as Senior Vice President and General Counsel for the company for 12 years and will assume his new role as President and CEO on December 1, 2021.
read more

Tim Rumney - Interim CEO

15 July 2021 — Independent Hotelier and current Chairman of the group, Tim Rumney will take over from Rob Paterson later this month as Interim CEO later this month. Rob Paterson, who joined BWH Hotel Group in 2018, has decided to leave the brand which represents almost 300 independently owned hotels in GB.
read more

Jay Hubbs - Vice President of Advertising, Marketing, Innovation and Analytics

9 April 2021 — Best Western® Hotels & Resorts today announced that Jay Hubbs has been appointed Vice President of Advertising, Marketing, Innovation and Analytics. In the newly created role, Hubbs will leverage his extensive experience to lead the brand's digital advertising, media buying and co-op marketing efforts.
read more
Advertisements