Industry Update
Appointment 9 April 2021

Jay Hubbs

Appointed Vice President of Advertising, Marketing, Innovation and Analytics
At BWH Hotel Group® in Phoenix - AZ, USA

Jay Hubbs

Best Western® Hotels & Resorts today announced that Jay Hubbs has been appointed Vice President of Advertising, Marketing, Innovation and Analytics. In the newly created role, Hubbs will leverage his extensive experience to lead the brand's digital advertising, media buying and co-op marketing efforts.

Hubbs brings an immense wealth of category experience to his new role with Best Western Hotels & Resorts. He was most recently with Remington Hotels where he led the company's digital marketing efforts and headed up all revenue responsibilities for the company's independent hotels. Prior to his time at Remington, Hubbs was a Senior Director with Expedia Partner Services, and a Vice President of Sales at ReviewPro. During the early part of his career, Hubbs worked for Starwood, overseeing revenue management strategy for the company's key New York City hotels, as well as held various revenue management and operational roles for management companies at hotels across the country.

Hubbs joins Best Western Hotels & Resorts at an exciting time for the company as it celebrates its 75th anniversary, a significant milestone in the brand's rich history. To learn more about Best Western Hotels & Resorts, visit

School of Hotel Administration at the Cornell SC Johnson College of Business

Jay Hubbs (Class of 0) is a graduate of School of Hotel Administration at the Cornell SC Johnson College of Business in Ithaca, New York - United States
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BWH Hotel Group®

BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network boasts approximately 4,700 hotels in over 100 countries and territories worldwide*.
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Recent Appointments at BWH Hotel Group®

Larry M. Cuculic - President and Chief Executive Officer (CEO)

8 October 2021 — BWH Hotel Group announced today that Lawrence (Larry) M. Cuculic has been appointed President and Chief Executive Officer by the company's Board of Directors. Cuculic has been serving as Senior Vice President and General Counsel for the company for 12 years and will assume his new role as President and CEO on December 1, 2021.
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Tim Rumney - Interim CEO

15 July 2021 — Independent Hotelier and current Chairman of the group, Tim Rumney will take over from Rob Paterson later this month as Interim CEO later this month. Rob Paterson, who joined BWH Hotel Group in 2018, has decided to leave the brand which represents almost 300 independently owned hotels in GB.
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Erwann Mahe - Managing Director - Asia

2 April 2021 — Best Western Hotels & Resorts today announced that Erwann Mahe has been appointed Managing Director - Asia. His extensive industry knowledge and experience make Mahe the ideal candidate to drive Best Western Hotels & Resorts' future growth in the Asia Pacific (APAC) region.
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