Marc Speichert joined Four Seasons Hotels & Resorts as Executive Vice President and Chief Commercial Officer
International luxury hospitality leader Four Seasons Hotels and Resorts announces the addition of Marc Speichert to its executive leadership team in the role of Executive Vice President and Chief Commercial Officer, effective May 3, 2021.
Speichert joins Four Seasons in this newly created role at a critical time in the hospitality industry. He will oversee the development and execution of the company's integrated commercial strategy with a mandate that includes the identification of new products and markets; revenue growth across the company; brand marketing, global public relations and social media; data analytics, market insights and customer engagement; the brand's extensive digital ecosystem; and global distribution and worldwide reservations.
In collaboration with other members of the executive leadership team, Speichert will be involved in all touchpoints of the Four Seasons guest experience, from the brand's hotels and resorts, restaurants, bars and spas, to the growing Four Seasons residential portfolio and product extensions including the Four Seasons Private Jet and online retail program, as well as digital engagement through social media and the Four Seasons App.
Prior to joining Four Seasons, Speichert was Global Chief Digital Officer at GSK Consumer Healthcare for four years, where he led the digital transformation of its marketing functions, and more recently added supply chain, research and development, and the company's broader marketing transformation to his scope of work.
Previously, Speichert was a senior executive at Google on its global clients and agency solutions team, partnering with major global brands including Estée Lauder, Johnson & Johnson, Pepsi, Microsoft and Apple. Prior to Google, he was the first Chief Marketing Officer at L'Oreal, spearheading the brand's digital strategy to global recognition as a leader among packaged goods companies. He began his marketing career with a progressive twelve-year tenure at Colgate-Palmolive.
Speichert holds a Masters in Marketing Management from ESCP Business School in Paris, and has many industry accolades to his credit, including being named among the World's Top 25 Most Influential CMOs by Forbes Magazine as well as being recognised as a top healthcare influencer and transformer by MM&M (Medical, Marketing & Media).
Speichert currently serves as Chairman of MMA Global's Chief Digital Officer Board (CDO Board), helping member organisations re-think the ever-evolving needs of consumers and customers in an increasingly digital world. He also sits on the advisory board of Glasswing Ventures, a VC fund focused on funding entrepreneurs harnessing the power of AI and frontier technologies.
Speichert will initially be based in London, England with plans to relocate to Four Seasons offices in New York City.
