Industry Update
Appointment15 April 2021

Brian Lynx

Appointed Area Director of Sales & Marketing
At Outrigger Hospitality Group in Honolulu - HI, USA

Brian Lynx

Premier beach resort brand, Outrigger Hospitality Group, is pleased to announce the appointment of Brian Lynx as area director of sales and marketing, overseeing Outrigger Reef Waikiki Beach Resort, Outrigger Waikiki Beach Resort, Waikiki Beachcomber by Outrigger, Waikiki Malia by Outrigger and OHANA Waikiki East by Outrigger.

Lynx leads his team in developing and implementing sales and marketing strategies to maximize revenue market share and optimize profitability for all source markets. His immediate focus is on the relaunch Outrigger Reef Waikiki Beach Resort - the company's flagship property that underwent an $80 million transformation and will again welcome guests at the end of this month.

Lynx comes from Grand Wailea on Maui where he was senior director of sales, strategy and innovation and prior, director of sales and marketing. On O'ahu, Lynx was vice president of sales at the Hawai'i Tourism Authority.

Lynx's higher education was earned in England - a Bachelor of Arts in Hotel and Restaurant Management from Wakefield District College and an Associate of Arts from Leeds College of Music, an annex of Royal College of Music.

Outrigger Hospitality Group

For more than 70 years, Outrigger Hospitality Group has charted a journey of discovery – expanding from Hawaii to premier resort destinations in Fiji, Thailand, Guam, Mauritius and the Maldives. The privately held hospitality company currently operates and/or has in development 38 properties with approximately 6,500 rooms – inviting guests to ‘Escape Ordinary’ with authentic Signature Experiences and the Outrigger DISCOVERY loyalty program.
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Recent Appointments at Outrigger

Avery Aoki - Chief Financial Officer

17 September 2021 — Outrigger Hospitality Group announced today the promotion of Avery Aoki from vice president of finance to chief financial officer (CFO). He succeeds David Nadeau, who will help to ensure a smooth transition for Outrigger's financial team before retiring at the end of this year.
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Christine San Nicolas - Director or Human Resources

10 August 2021 — Outrigger Hospitality Group today announced management appointment at the Outrigger Kona Resort and Spa - the 22-acre oceanfront property on Hawai'i Island that is slated to re-open under the Outrigger brand in late August.
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Steve Solberg - General Manager

10 August 2021 — Outrigger Hospitality Group today announced management appointment at the Outrigger Kona Resort and Spa - the 22-acre oceanfront property on Hawai'i Island that is slated to re-open under the Outrigger brand in late August.
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