Industry Update
Appointment11 June 2021

Lauren Alba

Promoted Vice President Global Marketing and Communications
At The Leading Hotels of the World, Ltd (LHW) in New York - NY, USA

Lauren Alba

Ms. Alba has spent 15 years developing customer-centric marketing campaigns and communication strategies for global businesses. This highly skilled marketer started at Leading Hotels in 2014, first as the Director of Global Public Relations and Media Partnerships, and then as Senior Director of Marketing Communications. Within her newly created position of Vice President Global Marketing and Communications, Ms. Alba will lead global B2C marketing communications as well as B2B and hotel member marketing and communications. Additionally, she will continue to oversee the Company's brand management, creative services, public relations, and social media efforts. Ms. Alba will report to Mr. Koserowski.

The Leading Hotels of the World, Ltd (LHW)

The Leading Hotels of the World, Ltd. is the prestigious luxury marketing organization representing 400 of the world's finest hotels. Headquartered in New York City, the company maintains a network of 18 regional offices in key cities around the world.
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