Pia Heidenmark Cook has been appointed Trustee at Sustainable Hospitality Alliance
The Chief Sustainability Officer of the world's leading home furnishing retailer, Ingka Group (IKEA), has become the latest trustee to join the Sustainable Hospitality Alliance. Pia Heidenmark Cook brings 25 years' experience in the sustainability space, across academia, business and consultancy. Her expertise complements the experience of the existing trustees, which include leading sustainability consultants and industry executives from IHG Hotels & Resorts, Marriott International and Radisson Hotels Group.
Heidenmark Cook has worked at IKEA for over 13 years, leading and developing their sustainability agenda and led the development of the very first IKEA People and Planet Positive Strategy. She also brings experience of the hospitality sector having worked as Vice President for Responsible Business at the Rezidor Hotel Group, operator of the hotel brands Radisson Blu and Park Inn which included over 300 hotels in over 50 countries at the time. From autumn, Pia will become a senior advisor for IKEA, in addition to taking on non-executive director positions in boards across Europe and the US.
The Sustainable Hospitality Alliance welcomes Heidenmark Cook back to the hospitality industry. During her time at the Rezidor Hotel Group, Pia chaired the tourism branch of the Prince of Wales's International Business Leader's Forum, which was the forerunner to the Sustainable Hospitality Alliance.
Heidenmark Cook was officially appointed as a trustee at the Sustainable Hospitality Alliance Board meeting on 17 June 2021.
