Industry Update
Appointment23 July 2021

Nicolas Martinez

Appointed Vice President of Development, Mexico, Central America and Caribbean
At Accor, Mexico

Nicolas Martinez

Accor, world-leading augmented hospitality group, announced today the appointments of Ben Cary as Vice President of Development, Eastern United States, and Nicolas Martinez as Vice President of Development, Mexico, Central America and Caribbean.

He will support the acceleration of the Group's strategic growth strategy in North & Central America, further strengthening Accor's presence in the region. Martinez will manage all aspects of development and work with various stakeholders, primarily developers, investors and owners, with a focus on identifying new business opportunities, leading the execution of agreements and subsequent transition to the operations teams, in their respective regions.

Nicolas Martinez has extensive experience in development and finance, spanning over a decade in the hospitality industry. A results-driven professional, Martinez led financial and growth strategies for real estate and hotel brands throughout Mexico.

In his most recent role as Hilton's Director of Development for Mexico, Martinez spearheaded development plans and directly managed the relationships with hotel owners and investors for the company countrywide. Prior to this role, Martinez held a series of management positions at Hilton Worldwide throughout his career, including Director of Finance and Office Manager at Hilton Worldwide Corporate Office in Mexico, where he was responsible for the establishment and growth of the Area Finance division. He has also worked with JLL Mexico Hotels and Hospitality Group, leading the Asset Management division for their hotels, focusing on improving operating performance.

Martinez holds a Master of Science in Finance from the Rotterdam School of Management at Erasmus University Rotterdam, and is a graduate of the Industrial Engineering program with a concentration in Finance from Pontificia Universidad Javeriana in Bogota, Colombia.

Over the past two years, Accor has significantly augmented its portfolio in North & Central America, with the introduction of several new lifestyle and luxury brands, including SO/, MGallery Hotel Collection and 21c Museum Hotels, with confirmed plans to bring two additional prestigious brands to the region, including Raffles Hotels and Sofitel Legend by 2022. With 20 brands represented in North & Central America, mostly luxury and lifestyle, Accor is the second largest luxury operator and the fastest growing operator of lifestyle hotels in the United States.


Accor is a world-leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.
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