Silvia Zamora

Associated Luxury Hotels International (ALHI), a leader in luxury hotel sales for meeting incentives, conventions, and exhibition (MICE), welcomes the addition of Silvia Zamora to the ALHI executive team. As ALHI's new Vice President of Meeting Design and Experience, Zamora will lead and accelerate the company's vision for meetings and events in partnership with more than 250 member hotels and partners.

Prior to joining ALHI, Zamora spent seven years at Virtuoso, a global network of travel agencies specializing in luxury and experiential travel, where she led the organization's major pivot from in-person to digital events. She also produced the company's well-attended Virtuoso Travel Week in Las Vegas and their International Symposiums, Forum and Chairman events for many years. Zamora culminated her tenure at Virtuoso as the Director of Event Operations.

With over 25 years of experience in the meetings and events industry, Zamora honed her skills with positions at Motorola, the Henry B. Gonzalez Convention Center in San Antonio, as well as roles producing events in the tech, pharmaceutical, and banking sectors.

Silvia graduated from the University of Texas at Austin with a bachelor of science degree in advertising. And she is also certified as a meeting professional (CMP) with certificates in meeting management, sustainable events, event design, virtual event & meeting management, and pandemic on-site protocol.