Andrea Gelardin

Broadwick Soho announces management positions ahead of its opening in June 2022 with Andrea Gelardin being appointed as the Creative Director.This appointment comes at a pivotal time in the property's development and signals a commitment to creating a best-in-class team who can provide the industry expertise necessary to deliver this new hotel for London, inspired by the spirit and essence of Soho's neighbourhood.

Andrea Gelardin is widely known within the fashion, music and entertainment industries for her highly attuned curatorial eye. With an initial background in production for Nick Knight, and a long run in the press office at Louis Vuitton under the helm of Marc Jacobs, Andrea has since created original and outstanding content for brands and artists including American Ballet Theatre, Gucci, Burberry, Riz Ahmed, Swarovski and Apple.

In 2016 Andrea worked with the new owners of Fiorucci to conceptualise, plan and realise the re-launch of the iconic brand.

Together with longtime friend and collaborator Ruth Hogben, Andrea worked as a creative director for Lady Gaga, overseeing the star's tour visuals (namely the Joanne World Tour), Oscars, TV appearances, merchandise design and, most notably, her Super Bowl halftime show. Andrea and Ruth also recently worked with the Prince Estate to direct the music video for the previously unheard version of Prince's Nothing Compares 2 U.

Joining Broadwick Soho, Andrea will drive creative strategy and creative direction for the hotel through launch and beyond.