Industry Update
Appointment 8 September 2021

Shel Buhler

Joined Aparium Hotel Group as Director of Bars & Beverage Programming

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Shel Buhler

Shel Buhler joins the team as their new Director of Bars & Beverage Programming. Buhler will be responsible for bar programming and concepts and work closely with the restaurant and bar teams to further elevate service. Buhler boasts extensive expertise in the field having previously worked with Hyatt Hotels Corporation and Two Roads Hospitality, which is known for marquee brands such as Joie de Vivre and Thompson Hotels. In addition, Buhler has worked at top cocktail bars including Playa Los Angeles and The Dead Rabbit in New York City.

Aparium Hotel Group

Aparium Hotel Group is a company founded and controlled by experienced professionals in hotel development, management, and marketing who hold the belief that great hotels are a destination sought out by travelers and a favorite place for locals - a philosophy Aparium calls Translocal Hospitality.
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Recent Appointments at Aparium Hotel Group

Harper Counts - Corporate Director of Sales

10 September 2021 — Harper Counts joins the team as Corporate Director of Sales overseeing the sales teams both within the organization and across Aparium's portfolio of properties. Prior to joining Aparium, Counts was the Director of Sales and Marketing for The Gwen, A Luxury Collection Hotel, and will lend her expertise in the luxury market to boost growth at Aparium's award-winning luxury properties.
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Max Wastler - Vice President of Brand

8 September 2021 — Max Wastler joins Aparium as Vice President of Brand overseeing the image and experience of the Aparium brand as a whole and each individual brand within the portfolio of hotels and restaurants. Wastler brings nearly two decades of branding and marketing experience to Aparium having previously consulted on strategy and storytelling for companies such as J.
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Nick Dostal - Task Force Executive Chef

8 September 2021 — Nick N. Dostal joins the team as Task Force Executive Chef overseeing operations and food & beverage programming at Aparium's dining venues including Madam, Flor Fina and Lazia. Dostal brings years of experience in the restaurant industry having most recently served as Chef at the award-winning Alinea Group and Sixteen, which was one of a handful of Chicago-area restaurants to hold a two-star Michelin Guide rating.
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