Laurence Barreau has been appointed Commercial Director at Groupe Barrière
Laurence Barreau has carried out most of her activity within large French hotel groups, for luxury and premium brand portfolios.
From 2009 to 2014, she was Sofitel Europe Sales Director, then joined the Global Sales team as Business Development Director for Sofitel, MGallery and Pullman, where she implements the strategic commercial decisions and actions of luxury and high-end brands. range all over the world.
Following the integration of Fairmont, Raffles and Swissôtel, she was appointed Sales Director for the luxury brands of the Accor group and is actively involved in the new organization of luxury sales in global sales.
In 2018, Laurence became VP Sales & Marketing Accor Luxury & Upscale Brands, notably for Turkey and Russia. Then took the position of VP Sales & Marketing for Accor Luxury Brands hotels in Europe.
His strong experience in Operations, Sales, Marketing and his extensive knowledge of luxury sales networks give him a deep understanding of current issues and future prospects.
As part of her new missions, Laurence Barreau will notably aim to mentor and supervise the sales team, and thus participate in the marketing of the new outlets of the Barrière group.
