Werther Veulemans

Marriott International has announced the promotion of Werther Veulemans to cluster social media manager. Moving up from his prior position as complex social media marketing manager, he now spearheads social media for nine UAE Marriott properties. Marriott International has announced the promotion of Werther Veulemans to cluster social media manager. Moving up from his prior position as complex social media marketing manager, he now spearheads social media for nine UAE Marriott properties.

In total, Veulemans now handles 84 social media accounts, up from his previous 44 accounts. In his new role, he looks to pioneer a new way of slicing a new market share, finding new audiences and bringing social media back-end innovation.

Starting his career with Marriott International as the 11th employee of the pre-opening team of Renaissance Downtown Hotel, Dubai. He went on to support a task force with the global W Hotels social media brand team during the Fuel Weekend at W Muscat.

First joining the Renaissance (now a St. Regis), he has been with Marriott since 2016, joining as a sales and marketing intern. Before that, he was a waiter and later pastry chef working across Europe.