Antony Doucet

Kerten Hospitality - a mixed-use, ESG and lifestyle hospitality group operating hotels, branded residences, collaborative social and business Hubs complemented by food and beverage, under its brands The House Hotel and Residence, Cloud7 Hotel and Residence and Ouspace - is putting their actions where their mouths are by transforming the traditional Commercial function, into a broader role, that includes experiences across the board. From the first owner interaction, to the curation and scouting of their teams, the locally-inspired design and a project's soft elements, to the way the Group communicates, markets, sells and connects - as human interactions take centre stage in hospitality.

The Chief Experience Officer (CxO) works in very close collaboration with the Operations and Ubbu teams (Ubbu - United. Building a Better Universe, Kerten Hospitality's ESG initiative) to connect operational practises and processes, with locality and sustainability, packaged in tailored experiences, motivating and supporting teams to be themselves, to create these true human connections. If you own, work or stay in a location, you should get the feel, connect, and experience it truly - easier said than done. It seems to be easier to Globalise everything, then to Localise everything.

Antony who is currently based in Tbilisi, Georgia, for the opening of The House Hotel Old Tbilisi this week, gave some simple examples of how true and real these experiences are. "Just 2 days ago, I organized a meeting with Tako Kvaratskehelia, who's 26 years old and the founder of Rukhi Queen www.rukhiqueen.ge. She won the silver medal of London Honey Awards in 2021. At only 26 years of age, she has 400 bee hives and her honey is in such demand that she started to create a cooperative with other bee keepers. She met our 2 Chefs Jaume Puigdengolas Michelin star chef, who's currently training our local Chef Alex Akopyan, and we will now have one signature dessert with her chestnut honey and our welcome amenities will be "Gozinaki" a Georgian specialty with honey and nuts. The idea is really to embrace, support and celebrate this kind of people"

The Group's multiple UBBU initiatives will further involve guests to donate time for good causes: A great way to do good, to share an experience and to connect to the local community.