DO'S & DON'TS in Direct Bookings

Of all the hotel marketing strategies used by successful hoteliers, there’s one approach that impacts almost every key performance indicator (KPI) that matters for hotels. Whether you’re looking to boost revenue per available room (RevPAR), increase guest loyalty and repeat bookings, decrease your gross operating profit per available room (GOPPAR) or improve website and booking engine conversion rates, a strategy to drive direct bookings will impact all of these metrics.

Hotels typically pay Online Travel Agencies (OTAs) a commission rate that can range from 15% to 30% per booking, but the exact rate will vary based on the specific OTA and the hotel's size, location, and the volume of bookings. The more bookings a hotelier can shift to direct, the more revenue and profit they’ll drive for the business.

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The Hotel Yearbook Technology 2024

The HOTEL Yearbook Technology 2024 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition emphasizes the surge of data-focused innovations and products with open architectures for seamless data exchange and micro-applications embedded in diverse tech stacks. As data, often dubbed "the new oil", becomes pivotal for hotels to refine brand identities and the struggle to offer hyper-personalized services, it also plays a critical role in managing labor and energy resources efficiently. The publication provides essential insights and recommendations into harnessing data for superior service delivery, agile resource optimization, robust data security, and crafting extraordinary guest experiences.