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Author Bio

Brenda Fields

Brenda Fields specializes in sales and marketing solutions for hotels and conference centers, applying the formulas for success she developed over the years to assist owners and operators in achieving target revenues through cost effective, well-founded strategic plans and through creating and sustaining strong brands. She brings a unique perspective and an ability to fully understand each client's challenges, honed from over a two decade-long record of unparalleled success in the hospitality industry. Industry leaders and innovators ranging from Ian Schrager to real estate developer Harry Macklowe have benefited from Brenda's distinctive combination of strengths: to analyze and manage every detail of an assignment while never taking her eye off the bigger picture. With a "who's who" roster of clients, Brenda has worked with a number of industry leaders and real estate investment companies including Starwood Lodging Corporation, Vornado Realty Trust and Planet Hollywood, Choice Hotels International, John Hancock Mutual Life Insurance Company, Olympus Real Estate Corporation, Pew Charitable Trust Foundation, and Dolce Hotels and Resorts. Her consulting practice for independent properties has included a wide range of clients such as The Kitano Hotel, New York; Woodlands Resort and Inn, Summerville, South Carolina; Mondrian Hotel, West Hollywood, CA; and as well as clients in international locations, i.e. Costa Rica, England, and Germany. Brenda is a member of the invitation-only, International Society of Hospitality Consultants; was named one of "The Top 25 Most Extraordinary Minds in Sales and Marketing" by HSMAI"; is Past President of Hospitality Sales & Marketing Association International's NYC Chapter; and is a published author and is a member of the Editorial Board of Hotel Executive.com. Brenda can be contacted at brenda@fieldsandcompany.net; 518 789 0117 or by visiting www.fieldsandcompany.net.

Articles by Brenda Fields (15)

Direct Sales: Some Challenges for Leadership

Our customers and guests in hotels are no different. They want to know that their business is valued, that they are heard and that they have access to someone who will listen and respond to their particular situations.The new generation of hotel sales staff was raised on text ...

Social Media: Tips to Get Them at "Hello"

So how can hoteliers determine the best course of action, given the choices of social media platforms, the increasing popularity of them, and the corporate strength behind them i.e. Goldman Sachs investing in Facebook and JP Morgan Chase investing in Twitter? This article will ...

A Few Key Learnings from 2010

No matter how hard we have it, someone else has it worse. Remember the British Petroleum oil spill disaster in the Gulf of Mexico off the coast of Louisiana? For about three months, oil gushed unchecked into the Gulf of Mexico and images of devastated wildlife and oil-slicked ...

Is Your Hotel Ready for the Downturn

Key markets, world wide have experience unprecedented occupancies, average rates, and RevPAR for over a decade. New York City and London in particular have experienced average occupancies well over 80% for the past several years, driving record average rates and RevPARs. The ...