Author
Author

Brenda Fields

Brenda Fields

Brenda Fields is an industry leader, named by HSMAI (Hospitality Sales & Marketing Association International) as a "Top 25 Extraordinary Mind in Sales & Marketing" and is a member of the exclusive International Society of Hospitality Consultants (ISHC), a by-invitation only, 200-member professional society. Ms. Fields served in senior marketing positions before establishing her successful consulting practice. Her clients comprise a wide range of hotels, resorts, and hotel companies around the world, including five-star, luxury boutique properties, 2,000 room hotels and conference centers, as well as some of the largest real estate development companies in the U.S. At the onset of her career, Ms. Fields joined the then, hospitality industry visionary, Dunfey Hotels at the renowned Ambassador East in Chicago, IL and moved up the ladder quickly. The systems Dunfey Hotels had pioneered provided a basis on which any problem can be resolved regardless of market conditions or product type.

Insights by Brenda Fields (26)

A Direct Sales Reboot and Reset in the Time of COVID-19

During the time of COVID-19 with months of lockdowns, closings, and furloughs, what emerged was a period during which individuals went back to basics. Almost simultaneously, people had a yearning to bake bread, keep journals, and organize family photos.

Direct Sales: Some Challenges for Leadership | Brenda Fields

Could it be that following the Age of Industrialization, we have entered into the Age of Impersonalization? How many times have you been a victim of "statistics" and not viewed on your individual mer.

Group Business for 2014: Old Tricks in a New Environment

The latest technology has afforded meeting planners greater efficiency when researching venues, making a booking, and when communicating with attendees. Technology has also enhanced the actual meeting experience for both attendees on property as well as off site with live feeds and video streaming, and real time social media feedback.

Jump Start Your Group Business for 2013

As 2012 comes to an end, it is an opportune time to evaluate what worked and what didn't work, and incorporate those initiatives and practices to ensure the foundation for financial success. A smart and honest assessment and evaluation coupled with timely implementation, will place owners and managers in a stronger position to withstand economic uncertainties or situations that occur over which they have no control.

Direct Sales: “Give 'em the old razzle dazzle, Razzle Dazzle 'em”

What has happened to direct sales in the hospitality industry? Once a discipline of an enviable combination of great social skills, good business judgment, and powers of persuasion, direct sales was many times the starting point for learning the business of hotels.
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