Hilary Murphy

Associate Dean and Full Professor of Digital Marketing at Ecole hôtelière de Lausanne

Hilary Murphy

Hilary Murphy, PhD, is a Full Professor and Associate Dean (Faculty & Research) at EHL, and she is an Honorary Research fellow in the Marketing Faculty at Strathclyde University, Glasgow. She has published many technical articles in academic journals such as International Journal of Contemporary Hospitality Management and Journal of Tourism and Hospitality Management, and she and is a frequent presenter at key industry and academic conferences worldwide (ICHRIE, EuroCHRIE, Frontiers in Services Marketing). She is an external examiner for the Universities of Surrey, Glasgow, Malta, QMU and Malta and is an external expert for accreditations in the field of hospitality, she is also on the editorial review panel of several hospitality- related journals and conferences.

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Insights by Hilary Murphy (11)

Hotel Yearbook: Get off the Social Media Merry-Go-Round with Social Commerce

In a recent interview Seth Godin, author of several marketing bestsellers, declared:

Get off the social media merry-go-round with social commerce

Most social media campaigns designed to engage with customers are unsuccessful, write Alessandro Inversini and Hilary Catherine Murphy, both of the Ecole hôtelière de Lausanne, failing to generate brand awareness and, in most of the cases, any financial return on the investment.

Hoteliers face up to tech challenges

Technology spending has been relatively low in the hospitality industry compared with sectors such as financial services and telecoms, and certainly IT spending in Europe, Africa and the Middle East (EAME) falls short of what is spent in the United States.

The IT Benchmark Report at Property level 2014 - what is the largest IT Spend?

The IT BENCHMARK REPORT is an annual report published by Ecole Hotelière de Lausanne (EHL), on spending on hotel technology at property level in Europe, Africa and Middle East (EAME). This report analyses and interprets the demographic, financial performance and technology data from an independent survey of EAME, property-level hotels.

Optimizing Online Distribution Channels: The Case Of Hostels

Hostels are a significant form of accommodation in most markets offering modest-priced accommodation and "shelter, shower and security". Traditionally, booked through central agencies or direct through phone bookings, they are now active on a variety of distribution channels, aligning with the travelling habits of the, traditionally, younger generation they tend to attract.
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