Author Bio

Madigan Pratt

President of MP&A Digital & Advertising

Madigan Pratt is President of MP&A Digital & Advertising, an award-winning agency helping luxury hotels attract and retain profitable customers. Principals with over 60 years of collective experience at some of the world's largest advertising and direct marketing companies lead the agency's team of marketing, creative, public relations, Internet and social media professionals. Follow Madigan on Twitter at A_Mad_Man or on his Hospitality Marketing Blog. The agency relocated from New York to Williamsburg, VA in 2006.

Articles by Madigan Pratt (30)

Independent Hotels Are Booming

And in case you haven't seen the data, here are a few highlights from a recent Lodging Magazine article.Independent hotel ADR growth is running at twice the rate of ADR growth as branded hotelsLarge markets with significant international travelers (like Las Vegas, Manhattan, ...

Marketing to Affluent Travelers

As the owner or general manager of a small luxury hotel you know the success of your property depends in large part on your ability to attract today's affluent American traveler, but who are these people, what do they think about themselves and how do they plan to spend their ...