Author
Author

Leora Halpern Lanz

Program Chair, Boston University School of Hospitality Administration and President of LHL Communications

Leora Lanz

Leora Halpern Lanz is the principal of LHL Communications, a hospitality content marketing, branding and media relations advisory. She is also full-time faculty teaching various marketing classes at Boston University’s School of Hospitality. In February 2017 she was named one of the Top 25 Extraordinary Minds in Hospitality Marketing by the Hospitality Sales & Marketing Association International (HSMAI). Previously, she served for 15 years as the Global Director of Marketing for hospitality consultancy HVS; for 10 years as Director of Public Relations for ITT Sheraton Hotels of New York, and for five years as Director of PR for the Greater Boston Convention & Visitors Bureau.

Insights by Leora Halpern Lanz (43)

Hospitality Communications in a Time of Coronavirus: Tips for Maintaining Trust and Engagement

The last three weeks have been like no other in our lifetimes. Watching the world of travel, hotels, restaurants and hospitality in general, turn upside down - so rapidly, around the world - has been disheartening and simply surreal.

Skill Sets Required to Manage the Hotel's (Digital) Customer Touchpoints: Collaboration Necessary

The Increasing Number of Hotel's Customer Touchpoints: The customer's booking and digital connection journey changes rapidly each day as new platforms are introduced and guests continually adjust their method of connecting with brands (as well as their expectations of the hotel companies).

How do Hotels Fill Those Last Available Rooms?

Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling out room nights.

How Should I Compensate My Sales Manager?

This is a very common question, and yet one which typically has a complicated answer. But should it? It's unfortunate that many hotels boast about how much money was spent on artwork decorating their lobbies and yet compensation increases for the sales managers who book business to their rooms are embarrassingly low.

The Impact of the September 2017 Hurricanes on the Islands of the Caribbean

When Ebola struck the Sub-Saharan continent in the summer of 2014, thousands of travelers canceled their safari plans in South Africa, resulting in an immediate decline of multimillions of dollars given the tourist cancelations.
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