Author Bio

Leora Lanz

President of LHL Communications

Leora Halpern Lanz is the principal of LHL Communications, a hospitality content marketing, branding and media relations advisory. She is also full-time faculty teaching various marketing classes at Boston University’s School of Hospitality. In February 2017 she was named one of the Top 25 Extraordinary Minds in Hospitality Marketing by the Hospitality Sales & Marketing Association International (HSMAI). Previously, she served for 15 years as the Global Director of Marketing for hospitality consultancy HVS; for 10 years as Director of Public Relations for ITT Sheraton Hotels of New York, and for five years as Director of PR for the Greater Boston Convention & Visitors Bureau.

Articles by Leora Lanz (30)

How do Hotels Fill Those Last Available Rooms?

The Director of Sales and Marketing at The Langham Boston, Rachelle Boudreau, emphasized this challenge. "It is difficult to be aware of the various distribution channels, as so many are changing daily and being bought by other companies. These distribution partners are then ...

How Should I Compensate My Sales Manager?

This is a very common question, and yet one which typically has a complicated answer. But should it?It's unfortunate that many hotels boast about how much money was spent on artwork decorating their lobbies and yet compensation increases for the sales managers who book business ...