Author Bio

David M. Brudney


David M. Brudney, ISHC, principal and founder of David Brudney & Associates, a hospitality marketing consulting firm based in Carlsbad, CA, provides customized, professional sales and marketing services including independent sales and marketing operational assessments, sales training, mentoring, and speaking for hotels, resorts, conference centers, and destination marketing organization worldwide.

A sample of properties and destination marketing organizations where Brudney conducted comprehensive operational assessments include the Cosmopolitan of Las Vegas, NV, Westin Diplomat, Hollywood, FL, Ritz-Carlton, Kapalua, HI, Skytop Lodge, Skytop, PA, Tourism Vancouver, B.C., and Visit Baltimore (MD).

A sample of properties where Brudney has provided successful sales training and mentoring services include the Peabody Hotel, Orlando, FL, Westin St. Francis, San Francisco, CA, and Renaissance Hotel, Seattle, WA. He has lectured at UCLA’s Anderson School of Management, Michigan State University’s School of Hospitality Business, Penn State University’s School of Hospitality Management, and Cal Poly Pomona’s Collins College of Hospitality Management. Brudney has been a featured speaker for the Colombia Hotel & Tourism Association (COTELCO), Medellin, Colombia, the Irish Tourism Board, Dublin, Ireland, Destination Marketing Association International, Hospitality Sales & Marketing Association International, Eugene, OR Conventions & Visitors Bureau, and Las Vegas Chapter of National Speakers Association.

Brudney is a nationally recognized hospitality industry spokesman who has been interviewed on Fox News and quoted on/in ABC News, the New York Times, Dow Jones/Market Watch, and the Los Angeles Times. He is a featured columnist for Smith Travel Research’s Hotel News Now.

Prior to launching David Brudney & Associates in 1979, Brudney had a long and distinguished career in hotel sales and marketing with Hyatt Hotels Corporation, Westin Hotels & Resorts, and Marriott International, Inc. In addition to serving as National Sales Manager of Westin’s Century Plaza Hotel, Brudney directed the sales and marketing efforts of the Westin Michigan Avenue Chicago and the Grand Hyatt San Francisco.

Brudney is a founding member and now serves as chairman emeritus of the International Society of Hospitality Consultants’ Marketing Committee ( and a charter member of Laguna Strategic Advisors ( He received a B.A. degree from San Francisco State University and currently sits on the university’s Broadcast and Electronic Communication Arts Advisory Board.

Mr. Brudney can be contacted at 760-994-9266 or -

Articles by David M. Brudney (55)

Now Is The Best Time For That Sales Audit

Given 2015 healthy performance signs, 2016 forecasted, owners and asset managers have concerns over dollars might being left on the table;Independent-conducted sales audits can validate owners' expectations;Many of the biggest brands that manage owners' hotels are reluctant ...

Jack Vaughn, the Consummate Hotelier

Much will be written and spoken since word reached all of us last week of the passing of hotel icon Jack Vaughn.It was Jack, along with his partner-in-crime Mike "Shiny" Dimond (Mike "Shiny" Dimond: One of the Great Hotel Sales Impresarios / David M. Brudney / June 2008) who ...

Jackie Robinson's legacy to hospitality

"42", the new movie about Jackie Robinson breaking the color barrier in Major League Baseball in 1947, moved me so much that I put aside writing my promised (link to my March article) on doing business face-to-face.Jackie was the agent of change in baseball and beyond the game ...

Face-to-face will never become obsolete

For the record, I am a huge advocate for the use of technology-based communication and selling skills - - when and if appropriate. But there's no doubt in my mind I might no longer be in business were it not for my selective usage of emailing, texting, teleconferencing, webinars ...

Collaborative selling necessary with meeting demand returning

With the demand for meetings growing, with owners and operators itching for a return to those pre-recession profit days, once again we"re seeing pressure put on hotel sales associates to push for higher room rates and greater total spend. Professional meeting managers and planners ...