Insights by Daniel E. Craig (90)
This week, the travel industry is reeling after the cancellation of ITB Berlin and various other events due to COVID-19. Whether this is just a blip on the radar or the start of a prolonged downturn, we don’t have the luxury of waiting to find out.
I think the zero-click issue largely pertains to simple queries that can be quickly answered on the search results page. Travel-related queries are more complex. The bigger issue is Google's dominance as the chief gatekeeper to online travel planning and how it favors its own products.
The challenge with labour in the hotel industry is turnover is high—reaching 73.8% in the U.S. in 2018, according to the Bureau of Labor Statistics. Hotel companies are therefore reluctant to invest in training.
Move over, TripAdvisor — there's a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings.
I love giving webinars. Attendees can't see me, so I can wear pajamas and drink wine. I can't see them, so I don't know when they're rolling their eyes or falling asleep. And if anyone asks a hard question, I can just mute them.
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