Launched earlier in May, Google Trips puts merges flights, hotels, packages, home-rentals, car rentals, ridesharing, cruises, and experiences search in one single, übermensch ecosystem, combining the Google Trips app, Google Flights, and Google Hotels under one landing page.
To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing.
Hotel marketers have acquired an unhealthy dependence on performance marketing, writes Reknown’s Daniel E. Craig. They pay to generate clicks and conversions, but as he explains, this occurs when travelers have already decided on their destination and are making their ultimate choice of hotel.
Lately there's been a lot of talk in the travel industry about hotel brands losing relevancy. If there was any doubt before, Google's latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers.
After the recent acquisition of HotelTonight, If there were any doubt as to Airbnb's true intentions of entering the OTA space and start aggressively competing with online travel agency giants such as Booking Holdings and Expedia, they need to be laid to rest immediately.