Yeoh Siew Hoon

Yeoh Siew Hoon (new)

Yeoh Siew Hoon is the Editor-at-Large for Shy Ventures – a company that she founded, that is driven by the mantra: “Content, Communication, Connection”. The multi-talented Miss Yeoh also created and manages the highly regarded travel insider website, while publishing her signature columns and features in key travel industry titles, and business and lifestyle magazines. Miss Yeoh is also an established speaker and facilitator at travel industry conferences and workshops. In 2004, she extended this interest further by launching her very own conference WIT – Web in travel – a travel distribution and marketing conference. The success of the conference was soon recognized. In 2008, WIT was awarded the Most Innovative Marketing Initiative title by the Singapore Tourism Board. Miss Yeoh is also a published author, having written titles including “Truth, Lies & Other Stuff” and “Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries”.

Insights by Yeoh Siew Hoon (8)

Airlines go low cost, hotels go luxury – will the twain meet?

At the HSMAI Asia Connect held Wednesday in Singapore, one thing that stood out is the disconnect between what’s going on in hotel development and aviation. According to the Centre for Aviation, Sydney, half of all air seats in Asia will be low cost in 10 years time.

Rate parity – the elusive dream which just got more elusive

Hotels claim they’ve got rate parity. After all, they’ve been working on it for years. But what’s the reality especially in the current market conditions? Has rate parity flown out of the window? Yeoh Siew Hoon reports.

Trendspotting The Silver Lining

I've been having a couple of thoughts about the current times we find ourselves in, from various conversations I've been having with the industry, and here's how I see things panning out. 1. Cost is driving everything.

Technology that truly changes lives

At WIT, we mainly talk about technology and how it changes our lives as social beings and as consumers. Recently, I have been exposed to another form of technology, – the kind that truly changes lives by improving the way the less fortunate among us live.

Asia will come under similar pressures | Yeoh Siew Hoon Interviews Sabre CEO Sam Gilliland

Sabre CEO cautions against putting too much hope on region. Yeoh Siew Hoon reports from Los Angeles. Asia will come under the same pressures as the US and Europe and Sam Gilliland, Chairman and CEO of Sabre Holdings Corporation, warns against putting too much hope on the region to pull the travel industry out of the current slump.
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