Author
Author

Trevor Stuart-Hill

Founder and president of Revenue Matters

Trevor Stuart-Hill

Trevor Stuart-Hill is the founder and president of Colorado based Revenue Matters. He co-authored the first college-level textbook on the subject of revenue management and was a founding member of the Hospitality Sales & Marketing Association International‘s (HSMAI) Revenue Management Advisory Board. In previous corporate level roles, Trevor defined revenue management strategies including developing pricing and distribution approaches for both Sage Hospitality Resources and Destination Hotels & Resorts. Prior to forming Revenue Matters in 2009, he was primarily responsible for the account management function for the Americas region at Sabre Hospitality Solutions.

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Insights by Trevor Stuart-Hill (16)

Is Rate Parity Obsolete?

Be careful what you wish for! It's important to remember that it was hoteliers, not the OTA's, that insisted on incorporating rate parity clauses in OTA contracts in the first place.

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

Room revenue is the main profit driver for many properties, so it is natural that the application of revenue management principles started there - but, it shouldn't end there. To determine if revenue management can have an impact in other areas of an operation, property leadership can look for the “big 4 ingredients”: Finite resource availability , Perishability, Market segmentation and Forecasted demand.

Do we need a new revenue management toolkit for 2021?

For individuals new to the concepts of revenue optimization, the first step would be to understand the breadth and depth of what is involved. Hint, it goes far beyond pricing. Work alongside an expert until you are ready to fly solo.

The Recovery Equation: Travel and Tourism in the Post Pandemic Era

As with any crisis or "shock" to the hospitality and tourism industry, there is always a period of recovery followed by stabilization. Each shock has its own set of factors that caused the disruption in the first place and therefore the recovery period can vary dramatically by region, market and even by service provider within a market.

Recovery from the COVID-19 Pandemic – What Should the Industry Expect?

The World Health Organization (WHO) issued the first situation report on January 21, 2020, noting 282 reported cases with 3 deaths. 91.5% of these cases were found in the Hubei Province in China (World Health Organization, 2020).
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