Author
Author Bio

Jean Francois Mourier

CEO of REVPAR GURU

Jean Francois Mourier arrived in South Florida in 2003 after a successful and distinguished career in Europe as a trader, financial analyst and director for a number of top firms including Merrill Lynch, ING Barings and others. He joined a small Miami Beach hotel management firm as a financial analyst. Applying his vast experience in finance, pricing and technology, he soon revamped the company's revenue management methods, with dramatic results. Occupancy at The Palms Hotel and The National Hotel in Miami Beach increased from 63% in 2003 to 96% in 2007, while steadily increasing average room rates. This was remarkable, but not surprising in light of Jean Francois' earlier achievements in the finance trade, where he modernized operations by introducing options and new products, increased customer sales by 100% through aggressive pricing strategies, sales training and product marketing, and doubled new issue business. A few months after joining the company, Mourier added the position of Director of Revenue Management to his resume and implemented a unique and revolutionary pricing scheme that yielded a 100% increase in revenues, earning him several awards in recognition of his out-of-the box creativity and methodology. In addition, he successfully trained and managed three programmers and four executives in his methods and philosophies, ensuring the perpetuation of his management, marketing and pricing policies. In 2007, along with his colleague and 25-year veteran of the hospitality industry, Bruno Perez, Mourier founded RevPar Guru to provide the Yield Dynamic Price Engine, an integrated revenue management and pricing solution, to others in the hospitality industry.

Articles by Jean Francois Mourier (76)

Worst Practices In Revenue Management - Part Two

The hotel industry is very competitive and it's crucial that hoteliers stand out and attract the attention of consumers online. Because it's easy for revenue managers to get caught up in outdated, ineffective methods, we've decided to finish our list with some of the most important ...

Worst Practices in Revenue Management - Part One

Today, most expert articles are full of advice on best practices that hoteliers can use to improve the financial success of their property, but as useful as those tips can be, it can often be even more helpful to learn what NOT to do, especially when it comes to a complicated, ...

Three Tips to Become an Online Superstar

Hopefully you have been reading my articles over the past few years and you're familiar with my (very accurate and intelligent) point-of-view: hotels that are not using the online channel to sell their rooms are losing out on bookings and revenue.Here's why: when planning a ...

Big Data: A Big Plus or a Big Pain?

Today, revenue managers are obsessed with Big Data. Between historical pricing, performance data (RevPAR, GOPPAR, ADR, occupancy, etc.), the competition's pricing and the ever-changing market data available online, a revenue manager has HUGE amounts of data to sift through each ...