Gregg Hopkins

Senior Managing Director at PROVision Partners

Gregory HopkinsGregg Hopkins is the Sr. Managing Director, Business Development and Marketing for PROVision Partners. Hopkins is known as a subject matter expert on technology, operations, strategic marketing, guest loyalty, customer relationship management, sales operations, and business growth development. He was a co-founder and CEO of Libra OnDemand; the company was sold to Newmarket International (now Amadeus Hospitality) in 2011. Over the last 40+ years, Hopkins has served as a committee member of select industry associations as well as a member of various Boards of Advisors for hospitality technology organizations. Founded by travel and hospitality operations, marketing and technology industry veterans in 2019, PROVision Partners provides its clients with real-world insights on revenue growth strategies, transformation program implementations, technology and distribution solutions, and go-to-market capabilities on global scale. For additional information please visit
Insights by Gregg Hopkins (20)

How to Play in the Rain, Not Just Survive the Storm

One of the best pieces of business advice I ever received in my professional career came from my Dad. He told me "son, the key to long term success is not knowing how to survive the storm but learning how to play in the rain".

My biggest frustration with hotel-tech when booking or staying at a hotel!

I have two big frustrations: 1) In the Booking Phase: dealing with mobile-last Hotel websites that take forever to download on mobile devices. Wake up, hoteliers, visitors to your websites quit if your website pages and booking screens are not downloading within 2.

My biggest frustration with Tech in hotels - Thoughts from David Chestler & Gregg Hopkins

My biggest frustration with Tech in hotels - - David Chestler & Gregg HopkinsParticipate in the HospitalityNet Technology Sentiment Survey! https://www.hftp.

Artificial Intelligence… Where could and should AI be adopted in our industry?

Even though still in the Buzz word stage, AI will play a massive role in our industry. Most will state that it will be a customer facing technology. From concierge robots who can interact with guests to chatbots and messaging.

The Death of Yesterday’s PMS: Embracing the New Normal

Does anyone remember the NCR 4200. Used as the front desk and night audit posting machine? That dinosaur was replaced by what we thoughtlessly named the “PMS” (which would have been better named 'PMIS” for “information system.
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