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Rohit Verma

Professor at Cornell School of Hotel Administration

Rohit Verma

Rohit Verma, Ph.D., is a professor of service operations management at the Cornell University School of Hotel Administration (SHA), where he is also the coordinator for MBAMMH Dual Degree Programs, and formerly was executive director of the Cornell Center for Hospitality Research. He has published in and serves on the editorial boards of several prestigious business and hospitality journals and is co-author, co-editor, or contributor to several books related to effective management of service businesses.

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Insights by Rohit Verma (9)

Robots: Hotel customers like them (mostly)!

When Captain Kirk or Mr. Spock needed information, they would hail the Enterprise's computer, and the computer would respond to their request. In 1966, that was an amazing piece of science fiction. Now, with Siri, Alexa, and other devices with artificial intelligence, we all are figuratively standing on the bridge of the Enterprise, speaking to devices that are "listening" to us and fulfilling our simple requests.

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