Robert A. Rauch, CHA

President of RAR Hospitality

Rauch, CHA

Robert Rauch, CHA, is a nationally recognized hotelier and President of R. A. Rauch & Associates, Inc., a leading hospitality management and consulting firm. Rauch has over 35 years of hospitality- related management experience in all facets of the industry. Widely recognized as the 'hotel guru', Mr. Rauch maintains a blog where he expounds upon insights and trends in the hospitality industry at Along with the blog, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly. Mr. Rauch held nearly every position in the hotel business including General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western U.S. He has been directly involved in developing several leading brand hotels, some of which the firm still owns and manages. R. A. Rauch & Associates, Inc. currently operates hotels in California, Arizona and Colorado with several under development.

More about Robert A. Rauch, CHA

Insights by Robert A. Rauch, CHA (42)

COVID-19 Hotel Management Plan

As a seasoned hotelier of over 40 years, I have worked through five previous recessions, ergo, I feel qualified to provide insights into what we should do as we face the sixth recession since the 1970s.

Past, Present And Future Of Hospitality In The US

The decade began in 2010 with President Barack Obama signing into law a new health care bill. In 2016, Donald Trump was elected as president in one of the greatest upsets in political history. Today, consumer confidence continues to drive economic growth in 2020 based on a very strong labor and stock market, despite marginal business confidence.

Flexing Hotel Labor Today

It's easy to say, "flex down your labor costs" when revenues drop, but is it easy to do?

A Primer on 2019 in the Lodging Industry: Economy, Loyalty, and Specific Markets

When forecasting what will occur in a given year, I often quote lots of others, which reduces the risk I am taking as a sole prognosticator. Yet having now been around the industry exactly 45 years, I am going to create some predictions of my own.

What hoteliers can do when crises strike

The U.S. has been hit with the longest streak of crises—mass shootings, natural disasters and security breaches—in the past decade. Hoteliers need to better prepare and develop plans for not if, but when crises strike.
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