Author
Author Bio

Robert A. Rauch, CHA

President of RAR Hospitality

Robert Rauch, CHA, is a nationally recognized hotelier and President of R. A. Rauch & Associates, Inc., a leading hospitality management and consulting firm. Rauch has over 35 years of hospitality- related management experience in all facets of the industry. Widely recognized as the 'hotel guru', Mr. Rauch maintains a blog where he expounds upon insights and trends in the hospitality industry at www.hotelguru.com. Along with the blog, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly. Mr. Rauch held nearly every position in the hotel business including General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western U.S. He has been directly involved in developing several leading brand hotels, some of which the firm still owns and manages. R. A. Rauch & Associates, Inc. currently operates hotels in California, Arizona and Colorado with several under development.

Articles by Robert A. Rauch, CHA (28)

What Does 2017 Hold for Social Media?

It is safe to say that social media and the marketing force that goes into it are here to stay. This is largely due to the space's ability to continuously evolve. Just 10 years ago Facebook morphed into a mainstream business tool, Twitter arrived, the iPhone exploded on the ...

Preliminary Hotel Industry Forecast: 2017

Since 2016 is barely gone, we may as well spell out the big news and the impact that news may have on 2017 and beyond. The first was Marriott--that was a big merger with Starwood and provides the new company with over 1,000,000 hotel rooms in 5,700 hotels, 30 brands and huge ...