Author
Author

Marco Saio

Marco Saio

Marco Saio is Director of International Research at London-based eyefortravel.com.

Insights by Marco Saio (3)

The 5 Golden Rules of Social Media ROI

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? … erm, guys? A recent EyeforTravel survey of APAC travel brands shows that despite 67% claiming to have deployed social media initiatives, more than half admitted confusion or inability to effectively rack and measure ROI.

Advertisements